The channel's program grid is designed to attract diverse audience segments, making it the perfect conduit to all types of "information seekers", whether young or old, male or female.

PSP's programming includes news coverage of politics, business, current affairs, sports, entertainment, as well as in-depth documentaries, and educational programs.

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• Online advertisement takes your adverts directly into homes and offices.
• The Internet attracts the most valuable audiences (young, high income, educated, and sophisticated).
• Personalized messages can be targeted to specific audiences.
• Reaches a global audience quickly.
• Test new promotions on products and / or services in a cost-effective manner.
• Track consumer interests and trends, hence optimizing the overall media efficiency.
• An effective way to increase your brand awareness.
• Ads generate traffic to your website, and hence:
• Increase demand on your brand and improve the customer's attitude towards it.
• Encourage brand loyalty with existing customers, and provide in-depth information about your products and/or services.
• Receive more frequent customer feedback, which will improve the customer service you provide.
• Generate online revenues and conduct online market research.

• A leading online Arabic news and information site with thousands of visitors daily from all over the world.
• Visitors - of all ages - regularly view the site, and are mostly from the Middle East and North Africa (KSA, Egypt, UAE, Morocco, Jordan). Substantial numbers also come from the USA, Canada and Germany in particular.
• Visitors are usually educated, and with high income occupations.
• A prime source of Arabic news throughout the world, psp.org.lb is updated 24 hours a day, seven days a week, delivering up to the minute news and information on politics, business and sports.
• Known for its attractive design, high degree of usability (ease of navigation) and compatibility with "Arabic reading habits".
• Adopted new writing styles based on easy, simple, interesting and professional content, which keeps the site close to the hearts and minds of young as well as highly intellectual readers.
• The psp.org.lb name is known for its high quality and credible information, as well as its energy and style. These elements would enrich a partner's brand identity.
• Businesses can keep ahead of their competitors and tap into this large, diverse, market by exposing psp.org.lb visitors to advertisements as they access the site for news and other information.
• Advertisers on psp.org.lb will receive precise day-to-day statistics on their online campaign results and the number of visitors directed to their website.